| Intellectual
Property |
| Brands
Group |
| |
|
| |
| |
| |
|
|
|
A clear, distinctive and positive brand identity is essential for
any business, whether a new start-up, a sole trader or an established
multi-national. It is this brand identity which is key to attracting
customers or clients, and which marks a particular business out from
the competition. To achieve this, it is necessary for a business to
plan its brand strategy carefully at the outset, to ensure that its
chosen brands are used in the correct and most effective way, and
to prevent its competitors from coming too close to its brands.
Charles Russell's Brands Group offers dedicated teams to enable
you to make the most of your brand, from its inception through to
its registration, exploitation and, if necessary, enforcement. The
team provides innovative, commercially-focussed and cost-effective
advice to a wide range of clients in all sectors, ranging from trade
mark portfolio creation and management through to worldwide enforcement
strategies.
The Brands Registration team, led by Kate
O'Rourke, advises on the selection of brands and their registration
as trade marks and domain names. As part of this service, the team
will deal with all aspects of the registration of your chosen brands
as trade marks and designs where appropriate, whether in the UK,
the European Union, or further afield.
The Brands Exploitation team, advising on the commercialisation
of your brands, is led by Hamish
Corner. The team has considerable experience on a wide variety
of matters, including licensing, portfolio sales and acquisitions,
franchising, merchandising, marketing, advertising and sponsorship,
with particular expertise in the leisure, fashion, sports and publishing
sectors.
The Brands Enforcement team is led by Michael
Cover. The team advises on the enforcement of registered and
unregistered trade mark rights against others who encroach on a
brands' turf, either by accident or deliberate free-riding on the
back of hard-earned goodwill.
The services offered by the Brands Group includes:
| • |
advising on the creation of brands
and their launch, including brand clearance searches |
| • |
trade mark filing and prosecution
(of national, European Community and international trade marks) |
| • |
worldwide liaison with a network
of firms in all key jurisdictions |
| • |
international trade mark portfolio
management, including the implementation of trade mark watching
services wherever you may wish to protect your brand |
| • |
advice on registering and changing
company names, including Company Names Tribunal proceedings |
| • |
domain name registration
services, including advice on acquiring desirable domain names
for your business, as well as assisting you to recover domain
names from third parties which infringe your rights |
| • |
licensing, franchising and other
exploitation strategies |
| • |
advice on advertising and marketing
compliance |
| • |
the enforcement of trade marks (both
registered and unregistered) |
| • |
anti-counterfeiting strategies, including
obtaining freezinginjunctions, search and seizure orders and
customs notices |
| • |
a strategic review of your brands
portfolio |
|
